Digital advertising campaign management: Google, Facebook, LinkedIn, and X
In today’s digital environment, competition for consumer attention is intense. Your business competes not only with direct rivals, but also with the entire information flow.
At Zen Studio, we get it. We offer SEO/copywriting for organic growth, but also professional management of paid advertising campaigns (PPC) on the most effective platforms: Google Ads, Meta, LinkedIn, and X (Twitter). We drive qualified traffic to your site. Traffic that turns into inquiries and sales.
Exclusive service for our customers
Zen Studio stands out with one key principle. We offer digital advertising and marketing services only for websites we build and maintain.
It is not a limitation, but a quality assurance.
Digital advertising doesn’t exist in a vacuum. Even the best Google Ads campaign will fail if it leads to a slow, unstructured, or confusing website. Advertising is only one part of the equation. The other, more important part is how we meet and guide the customer to conversion on your own website.
As developer of your website, at Zen Studio we know its code, structure, and content in detail. This allows us to:
Create a perfect sync between the advertising message and the landing page.
Precisely configure tracking codes (Pixel, Tag Manager, Analytics) without technical or access obstacles.
We optimize loading speed for mobile devices, which is crucial for the cost per click.
We respond quickly if changes to the website are needed for the campaign.
It’s a holistic approach that gets rid of the conflict between “marketing agency” and “website support”. With us, they’re a single thing.
Zen Studio provides its clients with personalized solutions based on a comprehensive approach to developing a digital online presence.
The main goal of our campaigns is to increase the visibility of your business by attracting the audience that is most likely to engage with your services or products.
We develop and apply strategies to reach your target prospects and optimize conversions.
Our offer
Google AdWords Marketing Campains
Our team creates targeted PPC (pay-per-click) campaigns that direct users to your website when they are searching for related products and services. By conducting professional keyword research, optimizing ads, and monitoring results, we ensure high visibility for your investment.
Our approch:
In-depth keyword research: We discover not only popular keywords, but also specific “long-tail” phrases that bring cheaper and higher-quality clicks.
Negative Keywords: This is the most important filter. We block words such as “free,” “job,” or competitors you want to avoid targeting. This way, you don’t pay for unnecessary traffic.
Adaptive text ads: We write compelling headlines and descriptions that precisely match the user’s search query.
How does Zen Studio optimize your budget on Google Ads?
We monitor the Quality Score metric. Google evaluates the relevance of your ad to your website. Since we also manage the website, we optimize the landing pages to improve this score. A high score means a lower cost per click and a higher position.
LinkedIn Ads – targeted B2B campaigns
If your business sells to other businesses (B2B), LinkedIn is an unbeatable platform. Unlike Meta, people here are in “professional mode.” They’re looking for partners, suppliers, and solutions for their business.
LinkedIn’s strength is in targeting. Your ad can be shown to a highly targeted group of decision-makers, such as:
By position: CEO, Supply Manager, Architect, IT Director…
By industry: Construction, Energy, Medicine, Software…
By company size: Ex. only companies with more than 50 employees.
By individual companies: Targeting employees on a specific list of companies (Account-Based Marketing).
Campaigns we manage on LinkedIn:
Lead Gen Forms: Forms for collecting contacts that are automatically filled in with data from the user’s profile. This removes the barrier for the user and increases the number of inquiries.
Sponsored Posts: Ads in the news feed. They look like natural posts, but reach the right audience. Ideal for sharing white papers, case studies, news.
Message Ads (InMail): Send direct messages to the inbox of targeted users. Effective for webinar invitations or personalized offers.
Facebook & Instagram Ads – visual impact and scale
Meta (Facebook and Instagram) has the most detailed database on consumer interests and behavior. These platforms are excellent for both B2C (end customers) and B2B communication when used properly.
What are Meta ads advantages?
While Google “captures” search, Facebook “creates” search. The user may not know they need your product until they see it in their feed.
Examples of tactics on Facebook/Instagram:
Local business: Target people who are within a specific radius of your office or store.
Visual storytelling: We leverage the power of images and video. Zen Studio creates or edits your media materials to produce advertising banners. We develop engaging and creative campaigns that capture consumers’ attention.
Lookalike Audiences: We use the emails of your current customers to get the algorithm to find people who are similar to them in terms of behavior and interests.
Carousel ads: Display a series of products or benefits in a single ad.
Our working process
Analysis & planning
We start by researching your business, audience, and competitive environment. Based on this data, we formulate tailored strategies.
Campaign execution
We create and manage campaigns following best practices on each platform, including ad design and target audience settings.
Monitoring & optimization
We constantly monitor and analyze campaign results. We use data and metrics to optimize advertising initiatives and ensure maximum effectiveness.
Reporting
We provide regular reports on campaign progress with detailed analyses and suggestions for future actions and improvement.
FAQ
How much does a campaign cost?
There is no fixed price for the advertisement itself. You determine your advertising budget, and you pay directly to the platforms (Google, Facebook, LinkedIn). Zen Studio receives payment for campaign management and configuration, according to our offer that you have approved in advance. The budget depends on your industry and goals. We will advise you on the optimal start, then re-adjust depending on ongoing performance.
Which platform is best for me?
It depends on the business. For local services (restaurants, roadside assistance, locksmiths) – Google Ads. For B2B services and expensive equipment – LinkedIn and Google Ads. For fashion, cosmetics, and events – Facebook and Instagram. We often recommend a mix of channels.
What do you expect from us?
Shooting blindly in digital marketing is expensive and ineffective. We expect you to know your business and your prospects so that we can answer these critical questions together:
Who is the perfect customer? (Persona)
Where does he spend his time? (Platform)
What problem are you helping him solve? (Message)
What action do we expect from the prospect? (Conversion)
Together, we define factors and indicators for success (KPIs). Advertising may have different goals, which we need to specify:
Engagement: Likes, shares, and comments (often underestimated but important metric for social proof).
Sales: Direct purchase from an online store.
Leads: Filling out a contact form or requesting a quote.
Visibility (Brand Awareness): Reaching the maximum number of people to establish a brand awareness.
Last but not least, we expect you to provide content or assistance in finding content that we can use in digital campaigns and related visual advertisements.
Can you promise sales?
No professional agency can promise sales, since those depend on your marketing mix – the price and quality of your product, the competition, and how your salespeople work. We promise qualified, targeted traffic and visibility to the right audience.
Why is it better to let Zen Studio manage your ads?
Platforms are becoming increasingly complex. Incorrect settings can drain your budget for hours without results. In addition, we know your website and can optimize it for advertising – something that another agency would find difficult to do. As a graphic and web design studio, we also create your advertising visuals.
The important role of the landing page
The ad is just the invitation. The landing page is where the party happens.
You may have a perfectly tuned digital campaign, but if the user clicks and lands on a page that:
Loads slowly;
Has no good mobile version;
Features a confusing copy and messages;
Has no clear call to action; … your prospect will leave immediately. You paid for the click, but you lost the customer.
That’s why Zen Studio’s service is end-to-end. We don’t just generate qualified traffic, we also analyze the pages that the ad leads to. If we see a problem, we fix it. We can create special landing pages for each campaign that are simple and focused solely on sales. This dramatically increases the conversion rate.
Conclusion
At Zen Studio, digital advertising is not a separate service, but an integral part of your web project. With digital campaigns, your business will get the boost it needs to increase its online presence and attract qualified traffic. We are committed to results and work to achieve your business goals.
