Fashion Identity and E-commerce Design for Fetish

What we did

Logo and visual brand identity,
Webdesign, web banners, newsletter,
Packaging and label design.

For the young fashion brand “Fetish” and their expansion on the UK market a whole visual concept was needed including logo design, website, packaging and labelling of the clothes. The Fetish-style is influenced by different urban subcultures, like hip hop street-style or the dark-romantic tattoo-culture.

It’s an expression of self-confident femininity, sometimes paired with a hint of a grungy rock-star-attitude. That is the spirit we captured in the ornamental and thorny typography of the logotype.

Web design of e-commerce web site — As the products are sold online only, the main focus was to construct a visually appealing web shop, granting a convenient shopping experience for the customers of Fetish Fashion UK.

Zen Studio created an atractive web interface while granting a convenient shopping experience to brand’s customers. Designing attractive e-mailing and newsletter campains was essential to boost the start-up image among potential customers.

Letterhead and business card design — All standard printed letterhead and business cards were provided to support brand’s notoriety.