Full identity & communication pack for the start-up Koolsh
What we did
Naming, logotype,
Visual identity, branding
E-commerce website
Packaging design
Product photography
Point of sales branding
Printed communication
Language: French/English
Koolsh is a French start-up in the innovative business with e-cigarettes and e-liquids. The company is positioned in the high-end of the segment and is commercializing local and imported products through luxury boutiques and on-line. Its shareholders share the idea that the e-cigarette is not only a healthier tool to substitute smoking, but also a way to create a new universe of tastes and aromas.
Our first task was to find an original brand name, that has positive energy, good vibrations and creates pleasurable associations. It had to be short, memorable and available with .com domain extension.
Logo & Identity. Innovation, vapor, adventure were some of the words on our mood board that contributed to the creation of the stylized sign of the montgolfier balloon. The typography is direct, sans-serif, influenced by the modern trends in perfumery and highlighting the high-end positioning of the brand. Design and manufacture of fabric gift bagsBrochures and flayers for point of sales and on-line orders Several communication and branding projects were delivered in the next year – visual concept for boutiques, gift packaging, labeling of products, design of promotional posters and vinyls, copywriting and design of editorial articles for local press, etc. We’ve built next the e-commerce website based on Magento. It assures easy management of handreds of product references, gift cards, promotions and fidelity points. Zen Studio was also given the task to create and animate social pages in Facebook and Twitter (X) and to assure the visibility in the organic search engine results. Sales of point branding
