On-page & on-site optimization (SEO & GEO)

Successful on-site SEO starts with a map. We identify keywords and phrases relevant to your business, words with commercial intent, and use them to define the structure of your website content.

Content pyramid:

1. Supporting pages (Cluster Content): Articles and resources that feed the core (cornerstone) pages with thematic authority and internal links.
2. Cornerstone pages (core content): These are your “heavyweight” pages that cover the most voluminous keywords and demonstrate your highest authority.
3. Conversion landing pages: Specialized pages designed to convert traffic into inquiries or sales.

On-page SEO is the process of optimizing individual elements within a specific web page. Think of it as the interior design of a room: we write content with specific goals for page indexing, arrange meta tags, headings (H1-H6), images, and internal links so that users and Google feel comfortable and can immediately find what they are looking for.

Page content is the key component of on-page SEO. It is the bridge between the algorithm and the human. Our SEO copywriting techniques deliver engaging and persuasive content for potential customers, but optimized for bots. (For more details, see our dedicated page on SEO copywriting services).

On-site SEO is a holistic approach to optimizing your website. Think of it as a building – It covers everything from technical health and loading speeds to the overall hierarchy of information. Google understands not only what a page is about, but also the authority of the entire domain.

Without technical SEO, even the best content will remain invisible. At Zen Studio, we go through three critical steps to improve it:

1. Technical audit and crawlability: We check whether Google’s bots can crawl the site without any problems. We remove orphan pages (pages with no links to them) and correct indexing errors.
2. Core Web Vitals & Performance. Loading speed is not a luxury, but a ranking factor. We optimize LCP, FID, and CLS to ensure lightning-fast loading.
3. Security and site architecture. We implement HTTPS protocols, optimize the robots.txt file, and create dynamic XML sitemaps.

At Zen Studio, we create the invisible data structure needed to make the site understandable to generative intelligence. GEO (Generative Engine Optimization) is the evolution in information search. GEO content optimization ensures that your services and products meet all requirments to be included in the responses generated by AI models such as Gemini or ChatGPT.

We implement On-page and On-site GEO optimization through structured data.

• JSON-LD markup: We place “tags” in your website’s code that tell Google exactly who you are, what you offer, and where you are located. We build trust and increase the authority of your pages through properly structured customer reviews, citations, products, and services.
• GEO specifics: Through Schema.org, we help your business rank well in local searches by connecting your physical location and digital presence.