Sanuk visual identity

Logo design
Web design and development

Sanuk is an innovative financial services start-up helping individuals to apply and negotiate credit loans and insurance policies. The client needed a visual identity conveying a warm and friendly atmosphere while staying serious and trustworthy in the same time.

The word "Sanuk" means "happiness" in Thai and reflects the company philosophy that every choice in life could be managed easily.
The logo sign designed by Zen Studio is inspired by this philosophy. It represents a captured and stylised moment in nature, that one can associate with simple emotions and actions - joy, work, target ... Sanuk's brand identity translates seamlessly across both printed and web media. The web design makes use of warm color scheme and vivid imagery while focusing on structure, simplicity and business functionality.