Keeping in mind that the main target group of raw food products are women interested in a healthy lifestyle, we tried to find a way of visual expression that does not focus only on them. Our packaging design had to attract a larger group of customers by stimulating curiosity even of those, who are not acquainted with the idea of an organic, raw diet yet.
We followed the client’s idea of tying every taste to a feminine personality and developed it with a healthy dose of humor and modern color combinations. Tasting the intriguing combinations of selected raw ingredients with a thin layer of dark chocolate, we created a character for each bar, reflecting the overall sensation of the various tastes. The white mulberry turned out to be a sweet, sophisticated girl, while the cherry-lady is somewhat mysterious and esoteric. The sour rose hip is the most shrewish of them all, but the cheerful, cheeky coconut balances all conflicts.
