{"id":1005,"date":"2020-10-07T15:57:00","date_gmt":"2020-10-07T15:57:00","guid":{"rendered":"https:\/\/zen.studio\/dynamic-brand-identity\/"},"modified":"2026-01-04T07:01:42","modified_gmt":"2026-01-04T07:01:42","slug":"dynamic-identity","status":"publish","type":"post","link":"https:\/\/zen.studio\/en\/dynamic-identity\/","title":{"rendered":"Dynamic brand identity"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"640\" src=\"https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/travel-agency-logotype.svg\" alt=\"Dynamic logo design for travel agency\" class=\"wp-image-563\"\/><figcaption class=\"wp-element-caption\">The logo sign colors and shape change dynamically with the destination (ex. Portugal)<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"286\" src=\"https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/dynamic-identity-concept.svg\" alt=\"Brand identity's graphic principles\" class=\"wp-image-564\"\/><figcaption class=\"wp-element-caption\">Logo sign basic matrix<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"640\" src=\"https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/travel-direction-design.svg\" alt=\"Example of a dynamic logo\" class=\"wp-image-565\"\/><figcaption class=\"wp-element-caption\">It is also possible to communicate direction and use the matrix in an interactive way.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"841\" height=\"577\" src=\"https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/identity-concept.jpg\" alt=\"Graphic environment of the dynamic brand identity\" class=\"wp-image-566\" srcset=\"https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/identity-concept.jpg 841w, https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/identity-concept-300x206.jpg 300w, https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/identity-concept-768x527.jpg 768w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><figcaption class=\"wp-element-caption\">Application examples. <br>Note: The studio doesn\u2019t own the copyright for the pictures. <br>They are only used for illustration purpose.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Inspired by custom-made travel experiences, we designed a dynamic identity system for Anywhere &#038; Rado. Moving beyond static logos, this flexible visual matrix adapts and changes based on the travel destination and direction, delivering a truly customized brand experience.<\/p>\n","protected":false},"author":1,"featured_media":1006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[45],"class_list":["post-1005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio-en","tag-logo-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/posts\/1005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/comments?post=1005"}],"version-history":[{"count":0,"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/posts\/1005\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/media\/1006"}],"wp:attachment":[{"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/media?parent=1005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/categories?post=1005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/tags?post=1005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}