{"id":1011,"date":"2021-06-03T15:04:00","date_gmt":"2021-06-03T15:04:00","guid":{"rendered":"https:\/\/zen.studio\/product-launch-odace\/"},"modified":"2026-01-04T06:06:09","modified_gmt":"2026-01-04T06:06:09","slug":"communication-odace-launch","status":"publish","type":"post","link":"https:\/\/zen.studio\/en\/communication-odace-launch\/","title":{"rendered":"Product launch | Odace"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"627\" src=\"https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/odace-product-launch-design.jpg\" alt=\"Product launch campaign design for Odace\" class=\"wp-image-578\" srcset=\"https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/odace-product-launch-design.jpg 940w, https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/odace-product-launch-design-300x200.jpg 300w, https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/odace-product-launch-design-768x512.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><figcaption class=\"wp-element-caption\">Visual concept<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In order to differentiate the Odace series from similar competitor products, the topics &#8216;versatility&#8217; and &#8216;customisation&#8217; had to be communicated in a strong way. With our approach, we wanted to emphasise the clear basic shapes of which each model of the series consists and the countless possibilities of combinations of different bodies and various functionalities. We equipped the client with different communicational materials for the successful presentation of their product series and prepared web banners for their online campaign.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"627\" src=\"https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/odace-poster-design.jpg\" alt=\"Pending poster graphic design\" class=\"wp-image-579\" srcset=\"https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/odace-poster-design.jpg 940w, https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/odace-poster-design-300x200.jpg 300w, https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/odace-poster-design-768x512.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><figcaption class=\"wp-element-caption\">POS posters design<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"627\" src=\"https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/odace-catalogue-design.jpg\" alt=\"Graphic design, prepress, desktop publishing of a product catalog\" class=\"wp-image-582\" srcset=\"https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/odace-catalogue-design.jpg 940w, https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/odace-catalogue-design-300x200.jpg 300w, https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/odace-catalogue-design-768x512.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><figcaption class=\"wp-element-caption\">Product catalog design<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"627\" src=\"https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/odace-banner-design.jpg\" alt=\"Graphic design of display banner\" class=\"wp-image-583\" srcset=\"https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/odace-banner-design.jpg 940w, https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/odace-banner-design-300x200.jpg 300w, https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/odace-banner-design-768x512.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><figcaption class=\"wp-element-caption\">Pop-up banner design for presentations<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Design of visuals and communication means for the Odace product launch &#8211; ultraterminals range from Schneider Electric<\/p>\n","protected":false},"author":1,"featured_media":1016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[46],"class_list":["post-1011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio-en","tag-print-graphic-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/posts\/1011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/comments?post=1011"}],"version-history":[{"count":0,"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/posts\/1011\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/media\/1016"}],"wp:attachment":[{"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/media?parent=1011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/categories?post=1011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/tags?post=1011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}