{"id":1063,"date":"2022-04-08T16:47:00","date_gmt":"2022-04-08T16:47:00","guid":{"rendered":"https:\/\/zen.studio\/logotype-packaging-vetrogon\/"},"modified":"2026-01-13T19:21:57","modified_gmt":"2026-01-13T19:21:57","slug":"packaging-design-vetrogon","status":"publish","type":"post","link":"https:\/\/zen.studio\/en\/packaging-design-vetrogon\/","title":{"rendered":"Logotype &amp; packaging | Vetrogon"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"627\" src=\"https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/vetrogon-logotype.jpg\" alt=\"Logodesign for Vetrogon gardens\" class=\"wp-image-671\" srcset=\"https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/vetrogon-logotype.jpg 940w, https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/vetrogon-logotype-300x200.jpg 300w, https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/vetrogon-logotype-768x512.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><figcaption class=\"wp-element-caption\">So the name &#8216;Vetrogon&#8217; meaning &#8220;as fast and easy as the wind&#8221; was chosen by the producer of organic products for its connection with the Bulgarian folklore and its meaning of being persistent, free-spirited and able to adapt. <\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"627\" src=\"https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/vetrogon-packaging.jpg\" alt=\"Packaging design for goji berries\" class=\"wp-image-674\" srcset=\"https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/vetrogon-packaging.jpg 940w, https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/vetrogon-packaging-300x200.jpg 300w, https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/vetrogon-packaging-768x512.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><figcaption class=\"wp-element-caption\">The colour scale we developed for the packaging and the brochure of Vetrogon also follows the idea of a local affiliation.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"627\" src=\"https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/vetrogon-leaflet.jpg\" alt=\"Printed brochure design\" class=\"wp-image-673\" srcset=\"https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/vetrogon-leaflet.jpg 940w, https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/vetrogon-leaflet-300x200.jpg 300w, https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/vetrogon-leaflet-768x512.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><figcaption class=\"wp-element-caption\">Shades of red, green and beige were chosen and arranged in a pattern, <br>reminding of traditional embroidery motives of the Bulgarian folklore.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"627\" src=\"https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/vetrogon-leaflet-back.jpg\" alt=\"Brochure cover design\" class=\"wp-image-675\" srcset=\"https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/vetrogon-leaflet-back.jpg 940w, https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/vetrogon-leaflet-back-300x200.jpg 300w, https:\/\/zen.studio\/wp-content\/uploads\/2024\/06\/vetrogon-leaflet-back-768x512.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><figcaption class=\"wp-element-caption\">The photography was also done by Zen Studio.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>From the ground up, we established a distinctive identity for this Bulgarian start-up, delivering naming consultancy, logo design, cohesive packaging and printed means, to capture the purity of their bio Goji berry brand.<\/p>\n","protected":false},"author":1,"featured_media":2049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[60,45,51],"class_list":["post-1063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio-en","tag-grid-cta","tag-logo-design","tag-packaging-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/posts\/1063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/comments?post=1063"}],"version-history":[{"count":0,"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/posts\/1063\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/media\/2049"}],"wp:attachment":[{"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/media?parent=1063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/categories?post=1063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/tags?post=1063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}