{"id":1080,"date":"2024-06-09T04:02:41","date_gmt":"2024-06-09T04:02:41","guid":{"rendered":"https:\/\/zen.studio\/packaging-logo-design-amara\/"},"modified":"2026-01-13T19:23:29","modified_gmt":"2026-01-13T19:23:29","slug":"packaging-design-organic-foods","status":"publish","type":"post","link":"https:\/\/zen.studio\/en\/packaging-design-organic-foods\/","title":{"rendered":"Packaging & logo design | amara"},"content":{"rendered":"\n
\"Logodesign
Logo design for the range<\/figcaption><\/figure>\n\n\n\n
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Keeping in mind that the main target group of raw food products are women interested in a healthy lifestyle, we tried to find a way of visual expression that does not focus only on them. Our packaging design had to attract a larger group of customers by stimulating curiosity even of those, who are not acquainted with the idea of an organic, raw diet yet. <\/p>\n\n\n\n

We followed the client’s idea of tying every taste to a feminine personality and developed it with a healthy dose of humor and modern color combinations. Tasting the intriguing combinations of selected raw ingredients with a thin layer of dark chocolate, we created a character for each bar, reflecting the overall sensation of the various tastes. The white mulberry turned out to be a sweet, sophisticated girl, while the cherry-lady is somewhat mysterious and esoteric. The sour rose hip is the most shrewish of them all, but the cheerful, cheeky coconut balances all conflicts.<\/p>\n\n\n\n

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\"Professional<\/figure>\n\n\n\n
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\"Display<\/figure>\n\n\n\n
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\"Blister<\/figure>\n\n\n\n
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\"Packaging<\/figure>\n\n\n\n

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Craving authenticity? We designed the appetizing logotype, captivating illustrations, and vibrant print packaging that brought this organic raw bar range from concept to shelf, establishing its irresistible, natural appeal.<\/p>\n","protected":false},"author":1,"featured_media":2042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[59,45,51,46],"class_list":["post-1080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio-en","tag-highlight","tag-logo-design","tag-packaging-design","tag-print-graphic-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/posts\/1080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/comments?post=1080"}],"version-history":[{"count":0,"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/posts\/1080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/media\/2042"}],"wp:attachment":[{"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/media?parent=1080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/categories?post=1080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zen.studio\/en\/wp-json\/wp\/v2\/tags?post=1080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}