{"id":2727,"date":"2025-12-14T09:23:19","date_gmt":"2025-12-14T09:23:19","guid":{"rendered":"https:\/\/zen.studio\/?p=2727"},"modified":"2026-01-22T16:49:37","modified_gmt":"2026-01-22T16:49:37","slug":"identite-visuelle-des-marches-forains","status":"publish","type":"post","link":"https:\/\/zen.studio\/fr\/identite-visuelle-des-marches-forains\/","title":{"rendered":"Cr\u00e9ation de logotypes | March\u00e9s Forains"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"560\" src=\"https:\/\/zen.studio\/wp-content\/uploads\/2025\/12\/logo-marche.jpg\" alt=\"Mod\u00e8le de la cr\u00e9ation de logotype pour le march\u00e9s ouverts\" class=\"has-border-color wp-image-2728\" style=\"border-color:#e1e1e1;border-width:1px\" srcset=\"https:\/\/zen.studio\/wp-content\/uploads\/2025\/12\/logo-marche.jpg 940w, https:\/\/zen.studio\/wp-content\/uploads\/2025\/12\/logo-marche-300x179.jpg 300w, https:\/\/zen.studio\/wp-content\/uploads\/2025\/12\/logo-marche-768x458.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nous avons cr\u00e9\u00e9 un logotype int\u00e9grant les trois \u00e9l\u00e9ments fondamentaux de ce type de commerce :<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Le March\u00e9 (produits, \u00e9change)<\/li>\n\n\n\n<li>Le Lieu (la ville, la place publique)<\/li>\n\n\n\n<li>Le jour du rendez-vous (les s\u00e9ances)<\/li>\n<\/ol>\n\n\n\n<p>Le point de d\u00e9part du design a \u00e9t\u00e9 un croquis de panier, un symbole fort qui se diff\u00e9rencie imm\u00e9diatement du caddie rectangulaire et impersonnel des grandes surfaces. Ce choix ancre la marque dans la tradition et l&rsquo;authenticit\u00e9 du commerce de proximit\u00e9.<\/p>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"560\" src=\"https:\/\/zen.studio\/wp-content\/uploads\/2025\/12\/logos-marches.jpg\" alt=\"\" class=\"wp-image-2729\" srcset=\"https:\/\/zen.studio\/wp-content\/uploads\/2025\/12\/logos-marches.jpg 940w, https:\/\/zen.studio\/wp-content\/uploads\/2025\/12\/logos-marches-300x179.jpg 300w, https:\/\/zen.studio\/wp-content\/uploads\/2025\/12\/logos-marches-768x458.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Le visuel final est \u00e0 la fois moderne et \u00e9pur\u00e9. Le choix typographique a \u00e9t\u00e9 crucial pour transmettre :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La Tradition et le savoir-faire.<\/li>\n\n\n\n<li>La Convivialit\u00e9 et la chaleur de l&rsquo;\u00e9change.<\/li>\n\n\n\n<li>L&rsquo;Accessibilit\u00e9 des produits et des lieux.<\/li>\n<\/ul>\n\n\n\n<p>L&rsquo;identit\u00e9 con\u00e7ue permet une grande modularit\u00e9 pour s&rsquo;adapter aux diff\u00e9rents supports de communication, des panneaux sur site aux campagnes promotionnelles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un nouveau logotype pour capturer l&rsquo;\u00e2me du march\u00e9 forain de mani\u00e8re contemporaine, facilitant ainsi la reconnaissance de la marque par les municipalit\u00e9s et les consommateurs.<\/p>\n","protected":false},"author":1,"featured_media":2730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52],"tags":[54],"class_list":["post-2727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-design-de-logo"],"acf":[],"_links":{"self":[{"href":"https:\/\/zen.studio\/fr\/wp-json\/wp\/v2\/posts\/2727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zen.studio\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zen.studio\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zen.studio\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zen.studio\/fr\/wp-json\/wp\/v2\/comments?post=2727"}],"version-history":[{"count":1,"href":"https:\/\/zen.studio\/fr\/wp-json\/wp\/v2\/posts\/2727\/revisions"}],"predecessor-version":[{"id":3743,"href":"https:\/\/zen.studio\/fr\/wp-json\/wp\/v2\/posts\/2727\/revisions\/3743"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zen.studio\/fr\/wp-json\/wp\/v2\/media\/2730"}],"wp:attachment":[{"href":"https:\/\/zen.studio\/fr\/wp-json\/wp\/v2\/media?parent=2727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zen.studio\/fr\/wp-json\/wp\/v2\/categories?post=2727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zen.studio\/fr\/wp-json\/wp\/v2\/tags?post=2727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}