Visual Identity and Communication for French expo

What we did

Event’s logodesign
Outdoor advertising
Communication means

«Les 4 Jours de L’Aigle» is a regional festival and festivity event in the city of L’Aigle (France) getting more than 20000 visitors each year. We were hired by the event contractor Nouveaux Marches De France to design the visual identity, posters and other promotional means.

The logo of Les 4 jours de L’Aigle is inspired by the spinwheel, easy to recognize object, associated with leisure and fun. It has a strong form, further emphasized by the use of colour. Multicoloured as it is, the colours follow a strong principle of harmony and work together to create a dynamic feel.