Les 4 jours de l'Aigle festival identity

Logo design
Visual identity
Printed matter
Outdoor ads

«Les 4 Jours de L’Aigle» is a regional festival and festivity event in the city of L'Aigle (France) getting more than 20000 visitors each year. We were hired by the event contractor Nouveaux Marches De France to design the visual identity, posters and other promotional means.
The logo of Les 4 jours de L’Aigle is inspired by the spinwheel, easy to recognize object, associated with leisure and fun. It has a strong form, further emphasized by the use of colour. Multicoloured as it is, the colours follow a strong principle of harmony and work together to create a dynamic feel.
The logotype was awarded with selection in LogoLounge 2011 Trends Report