In order to differentiate the Odace series from similar competitor products, the topics ‘versatility’ and ‘customisation’ had to be communicated in a strong way. With our approach, we wanted to emphasise the clear basic shapes of which each model of the series consists and the countless possibilities of combinations of different bodies and various functionalities. We equipped the client with different communicational materials for the successful presentation of their product series and prepared web banners for their online campaign.
