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Identity & catalog design | Fora

What we did

Naming
Logodesign
Visual brand identity
Catalog design and print
Languages : English, Bulgarian

The work on ‘Fora – Wooden Doors‘ started entirely from scratch, the first step being to find a name in which the main material of the doors – wood – would be taken into account. We delivered a full brand dentity guideline and we created the first product catalog.

Logodesign for company selling wooden doors and joinery
In the artificial word ‘Fora‘ one can find ‘Forest‘… while the ending “a” gives softness and femininity. The logo consists of custom made lettering – massive and reliable as a basis, but in the same moment playful with some decorative floral elements.
Wooden doors and joinery catalog design
The visual language is based on close up pictures of different wooden structures.
Catalog spread graphic design
The choice of materials for the stationery also reflects wood as a basis of the Fora products.
The business card for example was printed on uncoated paper with a natural tint, of which several layers were being stacked together like a sandwich to get a solid, woody feeling.
Catalog product page design
Catalog product page design
Graphic design and desktop publishing of catalog pages
Catalog design – technichal characteristics pages
Catalog photography
Naming, logo and catalog design for a start-up