Logo, web & print design for a start-up | WATO

What we did

Naming
Logo design & visual guideline
Website design
Technical illustration
Catalog and broshure design

Wato is an industrial engineering company that offers products and solutions for water and waste water systems. They commissioned our studio with developing a visual corporate identity and online / offline communication. The starting point was the creation of a company name. We came up with a contemporary brand name based on a short abstraction of the word “water”.

We supported company’s fast ramping-up by delivering various web and printed communication means – website, brochures and catalogs, multimedia presentations, etc. A visual guideline assures consistent corporate communication.

The compact logo sign is a dynamic interpretation of a stream in ‘w’-shape.

Example of good logodesign for start-ups — Negative version of logo variant

Example of good business card design for a start-up — Business cards design

Web design of a multilanguage site for start-up — Multilanguage website

Start-up's services brochure design — Corporate services brochure in English

Brochure with original technical illustrations — In a context of missing application references and imagery, Zen Studio created original technical illustrations for the various engineering services.

Graphic design, pre-press, desktop publishing of technical catalogs — Zen Studio designed and printed technical catalogs. The shades of blues and a lot of white space in the printed matter, creates a feeling of openness and trust.

Multilanguage catalogs with technical illustrations — The catalogs were adapted in English, Bugarian, Romanian, Russian and Albanian languages.

Catalog spread design with technical presentation — The catalogues contain technical presentations, characteristics and technical illustrations for various applications.