Dynamic identity for travel agency

Identity proposal

Anywhere & Rado is an agency for bespoke and luxury travels.
In the world of luxury every service is customised to the client. What if the identity follows this principle? Our identity proposal is based on a dynamic system - an interpretation of "Anywhere". The starting point was the compass and the circle. They were combined and simplified to a basic matrix around which the visual identity is structured. It allows for a fluid identity system, rather than a static sign. It changes depending on the destination or the direction and yet the brand recognition is strong.