Proposal for dynamic brand identity | Travel agency

What we did

Dynamic visual brand identity
Proposal

Anywhere & Rado is a travel agency for bespoke, custom and luxury trips. In the world of luxury every service is customised to the client. What if the identity follows this principle?

Our identity proposal is based on a dynamic system – an interpretation of “Anywhere”. The starting point was the compass and the circle. They were combined and simplified to a basic matrix around which the visual identity is structured. It allows for a fluid identity system, rather than a static sign. It changes depending on the destination or the direction yet the brand recognition is strong.